About

HROA is wearable art made to be worn every day.

We don’t create jewelry — we create form. Objects that stay with the body and linger in memory. Each piece is a gesture, a trace, a mark. It doesn’t complete a look — it speaks for it. HROA was born from a desire to blend the material and the ethereal, the human and the strange, the familiar and the undefined. The brand’s name is drawn from J.R.R. Tolkien’s concepts of hröa (body) and fëa (soul). This duality is the heart of what we do: silver as structure and sensation, as weight and pause.

Every piece is handcrafted by Dana Obukh, the founder of the brand. Her fascination with form, the body, and silence lives in each ring and earring. Some rotate, unfold, transform — they move with the person who wears them.

Victor Hardziuk, co-founder and creative partner at HROA, shapes the brand’s visual voice — the site, the rhythm, the atmosphere. He builds the space where the forms begin to resonate.

We believe that aesthetic is not surface — it’s soul. That art can be worn. That everyday life is worthy of beauty.

HROA speaks quietly — but it stays. We don’t follow trends — we follow form. We don’t sell style — we create sensation.

A little alien at first. But once you wear it — it feels like it’s always been yours. Soft and sharp. Strange and close. HROA is a form you can feel.