About

HROA creates unique jewelry where the human and the ethereal intertwine. Each piece is a play of shapes, textures, and surfaces, inspired by nature and the Elven aesthetic reflected in the brand’s name.

Dana Obukh, the creative mind and soul of HROA, designs and handcrafts every piece. The studio’s philosophy is rooted in J. R. R. Tolkien’s ideas of hröa and fëa—“body” and “soul.” Her fascination with the human form is evident in every element of her designs. Each piece is thoughtfully designed to be worn in multiple ways. Some rings can be rotated and worn from different angles, while earrings can be customized with charms, allowing for endless variations to suit different moods and styles. These creations are inseparable from their maker — Dana is involved in every stage of the process, from concept to final detail, infusing each piece with her vision and energy.